Sony Ericsson Go Clubbing
We put Sony Ericsson at the heart of clubbing with our I Am Rock And Roll competition on top nightlife site Don't Stay In.
We printed & distributed thousands of branded speech bubbles for people to have fun with. Those that showed us they had the most fun won phones & holidays to the Ibiza Rocks hotel.
Across the summer we generated over 26 million pages of interest, promotion, photos and content views.